Case Study

HUEL × STUDIO KERSTENS

Scaling Creative

Scaling Creative

Production for Huel

Production for Huel

Replacing traditional photoshoots with flexible 3D content

Client : Huel

Huel is a global nutrition brand building a range of complete food products, from protein powders to ready-to-drink meals. With frequent product launches and an ever-growing catalogue, their need for visual content is constant. Every new SKU, every campaign, every market requires fresh imagery and fast.

Industry

Nutrition & Wellness

Services

3D Rendering

Year

2024 — Present

The Challange

Traditional photography wasn't keeping up

For a brand launching new products regularly, relying on photoshoots for every piece of content creates a bottleneck. The process is slow, rigid, and expensive to scale.

Time-intensive

Coordinating studios, photographers, and product samples takes weeks, delaying campaigns before they even start.

Step 1

Time-intensive

Coordinating studios, photographers, and product samples takes weeks, delaying campaigns before they even start.

Discovery Call

Project Planning

Step 1

Time-intensive

Coordinating studios, photographers, and product samples takes weeks, delaying campaigns before they even start.

Discovery Call

Project Planning

Step 1

Time-intensive

Coordinating studios, photographers, and product samples takes weeks, delaying campaigns before they even start.

Discovery Call

Project Planning

High cost per shot

Every new angle, lighting setup, or background variation means additional studio time and post-production fees.

Step 2

High cost per shot

Every new angle, lighting setup, or background variation means additional studio time and post-production fees.

3D & Visual Production

Live Collaboration & Feedback

Step 2

High cost per shot

Every new angle, lighting setup, or background variation means additional studio time and post-production fees.

3D & Visual Production

Live Collaboration & Feedback

Step 2

High cost per shot

Every new angle, lighting setup, or background variation means additional studio time and post-production fees.

3D & Visual Production

Live Collaboration & Feedback

Limited flexibility

Once a shoot wraps, you're locked into what was captured. Changing a colour, angle, or environment means starting over.

Step 1

Limited flexibility

Once a shoot wraps, you're locked into what was captured. Changing a colour, angle, or environment means starting over.

Discovery Call

Project Planning

Step 1

Limited flexibility

Once a shoot wraps, you're locked into what was captured. Changing a colour, angle, or environment means starting over.

Discovery Call

Project Planning

Step 1

Limited flexibility

Once a shoot wraps, you're locked into what was captured. Changing a colour, angle, or environment means starting over.

Discovery Call

Project Planning

Hard to iterate

Creative testing becomes expensive when every variation requires a new shoot. Teams default to safe choices instead of experimenting.

Step 2

Hard to iterate

Creative testing becomes expensive when every variation requires a new shoot. Teams default to safe choices instead of experimenting.

3D & Visual Production

Live Collaboration & Feedback

Step 2

Hard to iterate

Creative testing becomes expensive when every variation requires a new shoot. Teams default to safe choices instead of experimenting.

3D & Visual Production

Live Collaboration & Feedback

Step 2

Hard to iterate

Creative testing becomes expensive when every variation requires a new shoot. Teams default to safe choices instead of experimenting.

3D & Visual Production

Live Collaboration & Feedback

The Solution

A 3D-first approach to content production

We built high-fidelity 3D models of Huel's product range, accurate down to label details, material finishes, and cap threading. Once a product exists in 3D, it becomes an infinitely flexible asset.

Any angle, any time

Rotate, zoom, reframe, without booking a studio or waiting for availability.

Lighting & environments on demand

Switch between studio lighting, natural environments, or abstract backgrounds in minutes.

Built for scale

New product launch? Apply the same system. Consistent quality, fraction of the time.

One product

Endless possibilities